Increase Productivty

Clutter

Small neighborhood grocery stores traditionally have a problem with clutter, not only because they are inefficiently designed to handle the high volume of incoming products but also because they are
often short of storage space. This is one factor that led to the success of 7-11 or Quick-Stop type convenience stores, which feature an open, uncluttered look that is much more appealing to many customers.

Cleanliness and lack of clutter aren’t only important to retail stores, of course. For example, one of our editors recently reported stopping by the office of the company that delivered diapers for his
baby. The dirty, sloppy office looked like it belonged to a poorly run machine shop. Recordkeeping was so disorganized that it took five minutes to find the correct account card. In addition, the counter was
dirty, the windows hadn’t been washed recently and there was no display material, publications or anything else to create a feeling that anyone cared about babies. Indeed, the whole atmosphere was so disheartening that he cancelled the diaper service, even though the diapers delivered to his house had always seemed clean enough.

taken from; MARKETING WITHOUT ADVERTISING