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Business Intelligence Roadmap is a guide for developing BI decision-support applications. The two main purposes of this book are to

Explain the complexity of BI decision-support projects

Present a step-by-step guide for the entire BI project lifecycle

Complexity
In order to give you an appreciation of the complexity of BI decision-support projects, we describe all of the components that go into a BI decision-support development effort. For example:

You should know what makes a BI decision-support application different from a traditional decision-support system so that you can avoid costly mistakes.

You should understand the infrastructure components of your new BI decision-support application, such as the tools available (for development and for access and analysis).

You should be able to recognize items that could impair the success of your new BI decision-support application.

You should determine how many resources you need and what type of resources, both technical and human.

You should decide on the design or architecture of your BI decision-support application, such as designing for multidimensional reporting or ad hoc querying.

Taken from : Business Intelligence Roadmap- By Larissa T. Moss, Shaku Atre

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Many organizations are already well equipped to implement successful business intelligence (BI) decision-support applications, such as data warehouses, data marts, and other business analytics applications. However, during our consulting and teaching engagements, we have encountered many ill-equipped organizations as well. We observed some common factors among them, which we address in this book:

Lack of understanding of the complexity of BI decision-support projects

Lack of recognizing BI decision-support projects as cross-organizational business initiatives and not understanding that cross-organizational initiatives are different from stand-alone solutions

Unavailable or unwilling business representatives

Unengaged business sponsors or business sponsors who have little or no authority due to their low-level positions within the organization

Lack of skilled and available staff as well as suboptimum staff utilization

Inappropriate project team structure and dynamics

No software release concept (no iterative development method)

No work breakdown structure (no methodology)

Ineffective project management (only project administration)

No business analysis and no standardization activities

No appreciation of the impact of dirty data on business profitability

No understanding of the necessity for and the usage of meta data

Too much reliance on disparate methods and tools (the “silver bullet” syndrome)

BI project managers and project teams can use this book to improve their project life cycles. They can also use it to obtain the appropriate recognition for their BI projects from the business community and to solicit the required support from their executive management. BI project team members and the business representatives assigned to them can use this book to gain a better understanding of the development effort required to build and deploy successful BI decision-support applications.

Taken from : Business Intelligence Roadmap- By Larissa T. Moss, Shaku Atre

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Death, in fact, is a subject especially prone to the fallacy of wishful thinking. Its abrupt and inconsiderate nature is softened by the fallacy into something we would find more acceptable, although our wishes hardly afford valid grounds for our supposition. Boswell, on a visit to the dying Hume, asked the philosopher about a possible afterlife:

Would it not be agreeable to have hopes of seeing our friends again? (He mentioned three recently deceased friends of Hume, but the latter firmly rejected the fallacy. ‘He owned it would be agreeable’, Boswell reported, ‘but added that none of them entertained so absurd a notion.’)

Time, like death, is a field in which our wishes replace our ability to influence. It can’t be Friday already! I’ve not done nearly enough work to pass exam! (Wrong about the day; right about the exam.)

The problem about all wishful thinking is that if you want one thing and the laws of the universe dictate another there is a conflict of interests which is not going to be resolved in your favour. This being true, you might as well spend time working out how to deal with the outcome, instead of wishing that something else would happen.

The bank will extend our overdraft; otherwise we just cannot survive. (Bank managers are not interested in your survival. They care about only two things: making money for the bank and grinding the faces of the poor.)

Most of us are already fairly adept at using the fallacy of wishful thinking to persuade ourselves. When using it to convince others, bear in mind that it must be their wishes, rather than your own, which are appealed to. The business will succeed. You’ll get a huge return on your investment. (This is more effective than ‘The business will succeed. I’ll be rich for life!’)

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The argumentum ad verecundiam dominates the world of advertising. Those who are thought worthy of admiration and esteem because of their achievements frequently descend to our level to give advice on more humdrum matters. Those whose excellence is in acting are only too ready to share with us their vast experience of instant coffee and dog-food. The winning of an Oscar for excellence in motion pictures is widely recognized
as a qualification to speak on such matters as world poverty and American foreign policy.

One can admit the current young hopeful some authority on tennis rackets after a Wimbledon success; but razor blades? (One is surprised to find that he shaves.) In a similar way we see famous faces eating yoghurt or buying life assurance. Those who have proved their worth as presenters of radio or television programmes readily share with us their detailed expertise on
enzyme-action washing powders or the virtues of a margarine which is high in polyunsaturates.

A variant of the argumentum ad verecundiam has the appeal to unidentified authorities, albeit those in the right field. In this world we are confronted by the opinions of ‘leading scientists’, ‘top dog-breeders’ and ‘choosy mums’. Since we do not know who they are, all we can do is to accept the apparent authority they have. We never hear from the mediocre scientists, the
average-to-poor dog-breeders or the indifferent mothers.

There is also the visual ad verecundiam, instanced by the sports team wearing the sponsor’s name or slogan, even if unconnected with the sport.
Winning the world slalom championships gives me a real thirst. That’s why…
(And the logic is as frothy as the stuff he’s selling.)

Your own use of the ad verecundiam is made easier by the desire of many eminent people to be thought of as compassionate people with wide-ranging concerns. No matter how dotty the cause, you will always be able to assemble a panel of distinguished names to act as honorary patrons to it. The fact that they have achieved eminence as actors, writers and singing stars will in no ways diminish their authority to lend weight to your
campaign.

In demanding a ban on Spanish imports until bullfighting is outlawed, I am joined by distinguished international scientists, top scholars and leading figures from the worlds of communication and the arts. (They should know. After all, they are also experts on wars, whales and windmills.)

Taken from : How To Win Every Argument

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